![]() To the annoyance of some who felt it was frivolous, mayors of cities and towns around the country would receive a kit with a membership card for the National Dunking Association and a bib along with a request to proclaim doughnut week. National Doughnut Week began in the 1930s. One of the corporation’s publicity directors claimed that doughnuts were the first food to have a week proclaimed for it. ![]() Starting in the 1930s the publicity directors of one of the largest producers, The Doughnut Corporation of America, organized dunking contests, created a National Dunking Association, sponsored displays at World’s Fairs, and planted photos of celebrities eating doughnuts in newspapers and magazines along with cartoon-illustrated stories such as one about a character named “Ima Dunker.” No doubt people would enjoy doughnuts even without publicity, but the endless promotional events and stories helped make their consumption year-round rather than concentrated in fall and winter. Most of what appeared in papers and magazines was the work of publicity agents for the manufacturers of doughnuts, equipment, and mixes. ![]() After encountering loads of silly stories about doughnut holes and dunking I have decided the reason is that throughout the last century the doughnut industry was amazingly successful in promoting its products, often through humor. Doughnuts are a food that has rarely been taken seriously by the media. ![]()
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